Hygiene Collective (HYCO), D-Group’s innovative hygiene brand, continues to make strides in the personal care and hygiene sector. Since its official launch in October 2023, the brand has successfully sold over 30,000 units of its portable bidet range across the GCC, a testament to the growing demand for modern hygiene solutions.
HYCO’s growth is strongly supported by strategic retail partnerships with leading regional players such as SACO Hardware in Saudi Arabia and Mumzworld in the UAE, among others. These collaborations have enabled the brand to reach diverse audiences, from frequent travelers and families to health-conscious consumers, while building trust through convenience and accessibility.
Each HYCO product is designed with a focus on portability, sustainability, and comfort, addressing a growing need for personal hygiene products that fit seamlessly into everyday life.
The brand’s rapid rise reflects D-Group’s commitment to innovation and diversification, investing in forward-thinking ventures that enhance quality of life and set new standards in their respective markets.
As HYCO continues to expand across the region, its mission remains simple yet powerful: to make personal hygiene accessible anywhere.